The AI-native engineering lab
We ship in days what agencies quote in weeks.
Hetu Labs builds and runs software for D2C brands on an agentic engineering platform. Coding agents write it, reviewer agents check it, senior engineers sign off — frontier-AI throughput, production-grade output.
Trusted to build & run the stack at
measured after Hetu re-architected the platform at NOW Bike
The unfair advantage
A dev team that runs on agents.
Most agencies bill you for hours. We built an agentic delivery platform and put it to work. You describe the work; a pipeline of agents writes, reviews, and fixes the code; a senior engineer signs off on every merge.
The result is the output of a large team at the cost of a small one — and we pass that speed straight to you.
- 01
Requirements → issues
intakeA daily check-in with your team becomes well-specified GitHub issues. No ambiguity handed to the machine.
- 02
Coding agents raise PRs
agentAgents pick up issues and open pull requests with working, tested code — many in parallel.
- 03
Reviewer agents review
agentA separate line of agents reviews every PR for correctness, security, and style.
- 04
Resolver agents fix comments
agentReview feedback is resolved automatically, then re-checked — the loop runs until it's clean.
- 05
Human sign-off on every merge
humanA senior engineer approves what ships. The throughput is machine; the judgment stays human.
What we've built
Products, shipped and running in production.
Not prototypes. Each of these was built with the platform and is live at a real D2C brand today.
WhatsApp support that runs itself.
Your customers ask about orders, returns, and products in WhatsApp — Nova answers instantly. Catalogue search, live order tracking, and guided returns, all from your own data. No login, no ticket queue.
Ask your data in plain English.
Type a question, get the chart. Built on your live database and Metabase — it turns “what were repeat purchases last month?” into an answer in seconds. No SQL, no dashboards to babysit.
ask> repeat buyers vs last month
▲ 27% repeat rate — 6-month high
Supply chain, streamlined.
A bulk-order and production platform for garment brands. Raise and track orders end-to-end, bring fabricators onto one portal, and get real-time visibility from fabric to finished goods.
Delivery on autopilot.
The agentic platform behind every Hetu engagement. Issues in, reviewed and merged PRs out. It's how a small team ships like a big one — and the reason we quote in days.
powering 100% of engineering delivery at Farida Gupta
issue #1423 add gift-wrap at checkout
→ coding-agent opened PR #1611
→ reviewer-agent: 2 comments
→ resolver-agent: resolved ✓
→ human review: approved & merged ●
shipped in 6h 12m
Working with us
A tech partner, not a ticket queue.
Book a call
In 30 minutes we map your stack and pinpoint the highest-leverage work. You leave with a plan, not a pitch.
We embed as your team
A forward-deployed engineer runs daily check-ins and turns your priorities into specs. The platform does the heavy lifting.
You ship, weekly
Reviewed, production-ready work lands continuously. You stay escalation-only — the roadmap just keeps moving.
In their words
Founders who handed us the whole stack.
Hetu Lab's ability to understand the business requirements and take ownership in designing/implementing features end-to-end, is quite impressive. They have helped us in eradicating downtimes from our systems, in decreasing latency for customer facing systems (by 5x) and even reduced our infra costs (by 40%). This team, along with its strong feedback loop has been instrumental in helping us scale.
Hetu Labs has been our entire tech team without ever feeling like a vendor. They ship in days, fixed problems we'd lived with for months, and built us custom tools — a WhatsApp support agent and an analytics assistant — that we now run the business on. No agency has matched the pace.
Let's build
Ready to ship at agent speed?
Book a call and we'll show you what your roadmap looks like when a pipeline of agents does the building and senior engineers do the judging.
or email hello@hetu-labs.com